The disappointment of the century: why you shouldn’t invest in WOW Street Food

The WoW Street Food franchise has been a complete disappointment for me.

Firstly, the promised original concept of street food with sous vide cooking technology turned out to be nothing more than ordinary burgers and snacks that can be found anywhere. The promised unique recipes did not attract an audience, and my business immediately found itself in little demand.

Secondly, the support from the franchisor left much to be desired. The training provided was superficial and did not help in solving the real problems faced by the entrepreneur. Marketing support also proved ineffective, despite promises of a large-scale advertising campaign.

Thirdly, the promised profit of 190,000 rubles per month turned out to be an unattainable goal. The high costs of renting a space, purchasing equipment and food, and low traffic to my street food meant that I was barely recouping my costs, let alone making a profit.

Additionally, the WoW Street Food franchise does not take into account the individual characteristics of regions, which makes its approach ineffective for some cities. A poorly thought out business plan and failure to meet profit expectations left me in the red.

Bottom line, I recommend that all entrepreneurs carefully consider their choice before investing in a WoW Street Food franchise. My experience was extremely negative and I regret my decision to join this network.

“The WoW Street Food franchise is a complete disappointment. I expected a quality product, but received standard burgers that did not attract customers. There was virtually no support from the franchisor, and the promised profit turned out to be a myth.”

“My investment in WoW Street Food was a big mistake. The recipes are not unique, and marketing support has not yielded results. Too high costs and low traffic made this business unprofitable.”

“WoW Street Food is a franchise for those who want to lose money. Sous Vide technology did not live up to expectations, and training and support from the franchisor were useless. I recommend avoiding this."

“The WoW Street Food franchise has failed to live up to any of its promises. It faced constant problems that the franchisor did not help solve. Profits were much lower than expected and costs were high.”

“WoW Street Food did not live up to my expectations. Poor product quality and lack of support made running a business impossible. You spend more on rent and shopping than you earn.”

“The WoW Street Food franchise is just a pretty package. The actual working conditions and promises do not correspond. The support from the franchisor leaves much to be desired, and the profit is significantly lower than stated.”

“After opening WoW Street Food, I realized it was a mistake. Customers did not appreciate the food, marketing support was empty, and the franchisor did not help in difficult times. It’s hard for us to make ends meet."

“WoW Street Food is a failure. The unique recipes did not interest buyers, and the training turned out to be useless. The promised profit turned out to be unattainable and I suffered losses.”

“I do not recommend the WoW Street Food franchise. The promises are not true, and the franchisor does not fulfill its obligations. The business turned out to be unprofitable due to low demand and high costs.”

“The WoW Street Food franchise is not worth the money. There is no support, marketing does not work, the recipes are not unique. Profit expectations were not met, and the business turned out to be unprofitable.”